Behind the brand

At the age of 45, Ulrich Trolle stands as a paragon of innovation and dedication in the equestrian world. Raised on a horse breeding farm and riding school, Ulrich developed an early and profound connection with horses, which seamlessly transitioned into a successful professional career in show jumping. Driven by his roots and rich experience in the competitive arena, Ulrich established the well-known Trolle Company, a premier distribution company within the equestrian industry, recognized for its commitment to quality and excellence.

With Trolle Projects, Ulrich combines his passion for high luxury and beautiful design with a relentless pursuit of improvement. His vision for the brand is clear: to elevate performance with advanced equestrian sportswear that meets the functional demands of the sport while also exuding elegance and sophistication. Ulrich’s deep understanding of the needs of both horse and rider, coupled with his dedication to superb craftsmanship, sets Trolle Projects apart in the marketplace.

“Innovation is at the heart of every product we create. Each design embodies our commitment to pushing the boundaries of what equestrian gear can be. We strive to provide unparalleled quality and innovative design." — Ulrich Trolle

Emil Kjems brings a rich tapestry of design expertise and innovative thinking to his role as Creative Director at Trolle Projects. With a Bachelor's degree in Creative Communication from The Danish School of Media and Journalism, Emil has carved a distinguished career path in the advertising industry, marked by his leadership and creative vision.

Before joining Trolle Projects, Emil served as an Art Director at several top-tier agencies including Wibroe, Duckert & Partners, and Virtue Nordic. His ability to blend artistic excellence with strategic insight is evident in his work, most notably in the award-winning "ADDRESS THE FUTURE" advertisement film for Carlings, which set new standards in the field for its creative approach to brand messaging and environmental awareness.

At Trolle Projects, Emil applies his formidable skills in arts and design to enhance and expand the brand's identity in the equestrian market. His leadership not only drives the visual and creative direction of the brand but also aligns closely with the company's mission to innovate and excel in the production of luxury equestrian gear. Under his creative stewardship, Trolle Projects is redefining elegance and performance in the equestrian world, ensuring that each product is not only functional but also a masterpiece of design.

Emil's dedication to excellence and his deep understanding of the interplay between aesthetics and functionality make him a pivotal part of Trolle Projects' ongoing success and innovation.

"The complexity lies always in the Simplicity." — Emil Kjems